In this paper we extend the model of vertical product differentiation to also consider information disparities about the extent of quality differences. Equilibrium prices turn out to depend not only on the share of informed consumers but also on uninformed consumers beliefs about quality...

This paper considers horizontal merging decision under price and quality competition and examines whether two competing firms should merge and which merging strategy (i.e., centralized or decentralized merger) is optimal. Although horizontal mergers are prevalent in practice and have been...