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Imporving the participation of smallholder mango farmers in modern retail channels in Indonesia

Natawidjaja, Ronnie S.; Rum, Irlan Adiyatma; … - In: The international review of retail, distribution and … 24 (2014) 5, pp. 564-580

Persistent link: https://www.econbiz.de/10010481813

Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products

Kondo, Fumiyo N.; Okubo, Taishi - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209562

Customer segmentation with purchase channels and media touchpoints using single source panel data

Nakano, Satoshi; Kondo, Fumiyo N. - In: Journal of retailing and consumer services 41 (2018), pp. 142-152

Persistent link: https://www.econbiz.de/10011808569

Market participation and marketing channel preferences by small scale sorghum farmers in semi-arid Zimbabwe

Musara, Joseph P.; Musemwa, Lovemore; Mutenje, Munyaradzi; … - In: Agrekon : agricultural economics research, policy and … 57 (2018) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10011917243

How does who-you-sell-to affect your extent of market participation? : evidence from smallholder maize farmers in Northern Ghana

Mzyece, Agness; Shanoyan, Aleksan; Amanor-Boadu, Vincent; … - In: Cogent economics & finance 11 (2023) 1, pp. 1-17

This study examines the effect of marketing channel choice on the extent of market participation, with the goal of helping farm managers and policymakers to identify ways of enhancing market participation outcomes. The study uses data from 383 smallholder maize farmers who were part of the...

Persistent link: https://www.econbiz.de/10014500669