Purpose The purpose of this paper is to explore how family firms in general, and founder- and descendant-led firms in particular, espouse long-term oriented goals of continuity, perseverance and futurity in their narratives. Design/methodology/approach Primary data from 11 founder-led and 13...

Purpose: This paper aims to help managers understand digital disruption and implement strategies that will support the digital transformation of companies. Traditional companies need to learn from disruptive ventures and reimagine their business models based on digitalization....