A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the...

Purpose – In the mainstream relationship management literature, critical appraisal of the relationship paradigm in an international setting is virtually non-existent. The extant literature reveals a gap in terms of linking relationship management theories with international management....