Contrary to the assumption in much social science research that people have stable, coherent, preferences with respect to privacy, we find that concern about privacy, measured by divulgence of private information, is highly sensitive to contextual factors. We report results from 3 experiments,...

Intuitively, people should cheat more when cheating is more lucrative, but we find that the effect of performance-based pay-rates on dishonesty depends on how readily people can compare their pay-rate to that of others. In Experiment 1, participants were paid 5 cents or 25 cents per...

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy valuations and find evidence of...