Purpose – The purpose of this paper is to identify the impact of a new global positioning technology on firms’ business models. Design/methodology/approach – The empirical setting was a consortium of Danish organizations, established to develop a positioning-based technology platform as a...

Navigational systems assist drivers in finding a route between two locations that is time optimal in theory but seldom in practice due to delaying circumstances the system is unaware of, such as traffic jams. Upon arrival at the destination the service of the system ends and the driver is forced...