This study analyzed the firm's actual case in an environment where the financial industry's paradigm changes due to technological development. It focused on Deutsche Bank's competitive action at the heart of the digitalizing European banking industry. This study presents the competitive dynamics...

Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing's status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and...

This study examines how Nongshim, a Korean instant noodle manufacturer, has expanded its operation globally within the concept of "open innovation" through its glocalization strategy, and how this strategy differs from the existing glocalization method enforced by global companies. The study...