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In many different managerial contexts, consumers "leave money on the table" by, for example, their failure to claim rebates, use available coupons, and so on. This project focuses on a related problem faced by homeowners who may be reluctant to file insurance claims despite the fact their losses...
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Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding principle, inferences could be made about the underlying...
Persistent link: https://www.econbiz.de/10009218459
This article focuses on assessing item comparability in cross-national surveys by asking probing questions in Web surveys. The “civil disobedience” item from the “rights in a democracy” scale of the International Social Survey Program (ISSP) serves as a substantive case study. Identical...
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