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Invisible value formation : a netnography in retail banking

Medberg, Gustav; Heinonen, Kristina - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 590-607

Persistent link: https://www.econbiz.de/10010415356

Analysing relationship among service quality, satisfaction and loyalty in internet banking : a study from India

Mishra, Sita - In: International journal of electronic finance : IJEF 8 (2014) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10010499839

Determinants of cross-buying intentions in banking services in collectivistic culture

Hong, Jung-kee; Yi, Yu-il - In: The international journal of bank marketing : IJBM 30 (2012) 5, pp. 328-358

Persistent link: https://www.econbiz.de/10009581848

The influence of banking advertising on bank customers: an examination of Greek bank customers' choices

Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49

Persistent link: https://www.econbiz.de/10003844958

Service quality dimensions : an empirical investigation of commercial banks in India using SERVQUAL

Arora, Hitesh; Arora, Padmasai - In: International journal of services and operations management 21 (2015) 1, pp. 50-72

Persistent link: https://www.econbiz.de/10011403656

A Brazilian experience of customer retention and its key drivers in banking service rendering

Milan, Gabriel Sperandio; Toni, Deonir de; Barcellos, … - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 269-286

Persistent link: https://www.econbiz.de/10011412348

An evaluation of an integrated perspective of perceived service quality for retail banking services in India

Mittal, Sanjiv; Gera, Rajat; Batra, Dharminder Kumar - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 330-350

Persistent link: https://www.econbiz.de/10011383612

Kaufverhalten bei Bankdienstleistungen

Schramm, Christian - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001658212

Service quality dimensions as predictors of customer satisfaction and loyalty in the banking industry : moderating effects of gender

Teeroovengadum, Viraiyan - In: European business review 34 (2022) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10013164641

Influence of Banking Advertisement of Bank Customer Satisfaction : An Examination of Pakistani Bank Customers' Choice

Mehmood, Arshad - 2019

This research was conducted to study the influence of banking advertisement on the bank's customer satisfaction; it contained four hypotheses about four different variables which were an advertisement, social media advertisement efficiency, and effectiveness. The survey collected 300...

Persistent link: https://www.econbiz.de/10012896967

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