Five hundred young people (aged 16 to 24 years) took part in a short, online study about the environment. The study focused on knowledge and beliefs about climate change mitigation. We recorded the climate-friendly behaviours young people in Ireland report engaging in, as well as their knowledge...

The market of private health insurance is characterised by high level of consumer inertia. Low consumer activity is probably linked to product complexity, abundance of choice options and low consumer understanding. These factors may overwhelm consumers and reduce willingness to engage with the...

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

Behavioural Industrial Organisation (BIO) incorporates psychological insights into traditional models of market interactions between firms and consumers. These models often have high predictive power relative to models based on the classical paradigm of the "rational" consumer in markets where...

We present a novel experimental method for investigating consumer choice. The Surplus Identification (S-ID) task is inspired by studies of detection in perceptual psychophysics. It employs a forced-choice procedure, in which participants must decide whether a novel product is worth more or less...

Two laboratory studies investigated the effect of price transparency on consumers' decision-making in the residential electricity market. The first tested whether consumers have difficulties when confronted with unit prices expressed as discounts from standard rates, which vary between...