Showing 141 - 143 of 143
Persistent link: https://www.econbiz.de/10005895214
Purpose – To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach – The model is tested using a sample of 97 matched dyads of US and Japanese firms in the electronics industry. The model was...
Persistent link: https://www.econbiz.de/10014827368
Investigates how export market characteristics such as local government regulation, infrastructure differences, export market lag, cultural differences, end‐user differences in tastes and preferences, and competitive intensity affect ideal and actual product adaptation. Explores how these...
Persistent link: https://www.econbiz.de/10014827696