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Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun; Lee, Ruby; Wan, Junbao - In: Industry and innovation 27 (2020) 9, pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103
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Lobbying as a potent political marketing tool for product diversification : an examination of firm-government interaction
Anderson, Jeffrey E.; Lee, Ruby; Tofighi, Maryam; … - In: Journal of strategic marketing 31 (2023) 1, pp. 235-253
Persistent link: https://www.econbiz.de/10014303195
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Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby; Wei, Susan - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
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Multichannels strategy implementation : the role of channel alignment capabilities
Wallace, David W.; Johnson, Jean L.; Umesh, U. N. - In: Decision sciences : DS 40 (2009) 4, pp. 869-900
Persistent link: https://www.econbiz.de/10003925898
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
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Managing multiple facets of risk in new product alliances
Lee, Ruby P.; Johnson, Jean L. - In: Decision sciences : DS 41 (2010) 2, pp. 271-300
Persistent link: https://www.econbiz.de/10003985112
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Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31
Persistent link: https://www.econbiz.de/10003735792
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An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.; Johnson, Jean L.; Tang, Xinlin - In: Industrial marketing management : the international … 41 (2012) 2, pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200
Persistent link: https://www.econbiz.de/10008092934