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The scentscape: An integrative framework describing scents in servicescapes
Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - In: jbm - Journal of Business Market Management 9 (2016) 1, pp. 597-622
The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article develops the 'scentscape', a...
Persistent link: https://www.econbiz.de/10011582833
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Markenduft als Treiber der Service Experience
Girard, Marc; Girard, Anna; Meyer, Anton; Rosenbusch, Bernd - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 70-80
Persistent link: https://www.econbiz.de/10010256430
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Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 35-64). 2015
Persistent link: https://www.econbiz.de/10010469032
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Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc - 2016
Persistent link: https://www.econbiz.de/10011656309
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Pratique des mathématiques financières
Girard, Marc - 1992
Persistent link: https://www.econbiz.de/10004157499
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Pratique des mathématiques financières
Girard, Marc - 2005
Persistent link: https://www.econbiz.de/10004859027
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"What sounds beautiful is good?" : how employee vocal attractivness affects customer's evaluation of the voice-to-voice service encounter
Bartsch, Silke - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 45-68). 2008
Persistent link: https://www.econbiz.de/10003786981
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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455
Persistent link: https://www.econbiz.de/10012128041