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Ezan, Pascale
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Young consumers : insight and ideas for responsible marketers
11
Young Consumers
6
International Journal of Retail & Distribution Management
3
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2
Revue Gestion 2000 : management & prospective
2
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21
How do children develop their aesthetic sensibility?
Ezan, Pascale
;
Lagier, Joe͏̈lle
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003898958
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22
Les apports du brand content à l'amélioration de l'image d'une marque : le cas SNCF
Mallet, Stéphane
;
Rouen-Mallet, Caroline
;
Ezan, Pascale
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009784917
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23
Enrichir la compréhension du processus de choix de l'enfant consommateur via l'étude du concept d'ensemble évoqué
Rouen-Mallet, Caroline
;
Ezan, Pascale
;
Mallet, Stéphqne
- In:
Recherche et applications en marketing
29
(
2014
)
4
,
pp. 65-95
Persistent link: https://www.econbiz.de/10011477848
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24
Orchestrer und campagne virale à destination des adolescents : vers une identification des facteurs-clés de succès
Ezan, Pascale
;
Mallet, Stéphane
;
Rouen-Mallet, Caroline
- In:
Revue Gestion 2000 : management & prospective
28
(
2011
)
3
,
pp. 121-136
Persistent link: https://www.econbiz.de/10009537770
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25
"Boys and dolls; girls and cars" : children's reactions to incongruent images in a retailer's catalogue
Ulrich, Isabelle
;
Ezan, Pascale
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10011634891
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26
How do children develop their aesthetic sensibility?
Ezan, Pascale
;
Lagier, Joëlle
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 238-247
Persistent link: https://www.econbiz.de/10008316289
Saved in:
27
Les apports du brand content à l'amélioration de l'image d'une marque : Le cas SNCF
Mallet, Stéphane
;
Rouen-Mallet, Caroline
;
Ezan, Pascale
- In:
Revue gestion 2000 : actualités perfectionnements
30
(
2013
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10010154427
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28
Zoom sur l'autoproduction du consommateur
Cova, Bernard
;
Ezan, Pascale
;
Fuschillo, Gregorio
- In:
Revue française de gestion : hommes et techniques
(
2013
)
234
,
pp. 115-134
Persistent link: https://www.econbiz.de/10010158144
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29
Études - L'installation d'une mode dans une cour d'école. illustration par le cas Diddl.
Ezan, Pascale
- In:
Revue française du marketing
(
2006
)
207
,
pp. 89-102
Persistent link: https://www.econbiz.de/10007947322
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30
Orchestrer une campagne virale à destination des adolescents
Ezan, Pascale
;
Mallet, Stéphane
;
Rouen-Mallet, Caroline
- In:
Revue gestion 2000 : actualités perfectionnements
28
(
2011
)
3
,
pp. 121-121
Persistent link: https://www.econbiz.de/10009803680
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