Lehmann, Sebastian; Bengart, Paul - In: Journal of Modelling in Management 11 (2016) 2, pp. 427-445
replication was conducted. The analysis includes 2,982 studies from four top-tier marketing journals. Findings Published … parameters are insufficient for replication and, therefore, impede knowledge development. Originality/value The paper offers a … into reporting practices of current marketing research and highlights the role of replication research in validating …