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replication was conducted. The analysis includes 2,982 studies from four top-tier marketing journals. Findings Published … parameters are insufficient for replication and, therefore, impede knowledge development. Originality/value The paper offers a … into reporting practices of current marketing research and highlights the role of replication research in validating …
Persistent link: https://www.econbiz.de/10014881761
Persistent link: https://www.econbiz.de/10014577991
Randomised controlled or clinical trials (RCTs) are generally viewed as the most reliable method to draw causal inference as to the effects of a treatment, as they should guarantee that the individuals being compared differ only in terms of their exposure to the treatment of interest. This...
Persistent link: https://www.econbiz.de/10011580011
explorations. This article treats a particular problem of generalizability, called “transportability”, defined as a license to … transportability and other variants of generalizability.  …
Persistent link: https://www.econbiz.de/10014610785
Abstract Randomized controlled trials (RCTs) are often considered the gold standard for estimating causal effect, but they may lack external validity when the population eligible to the RCT is substantially different from the target population. Having at hand a sample of the target population of...
Persistent link: https://www.econbiz.de/10014610928
universal based on sampling from a single subpopulation. Overall, these empirical patterns suggests that we need to be less …
Persistent link: https://www.econbiz.de/10010272527
There is by now ample evidence from laboratory experiments that individuals exhibit "prosocial" or "other-regarding" preferences. However, a key question is whether the importance of other-regarding preferences documented in the laboratory can be readily generalized to draw conclusions about the...
Persistent link: https://www.econbiz.de/10011444316
We measure a specific form of other-regarding behavior, costly cooperation with an anonymous other, among 645 subjects at a trucker training program in the Midwestern US. Using subjects' second-mover strategy in a sequential form of the Prisoners' Dilemma, we categorize subjects as: Free Rider,...
Persistent link: https://www.econbiz.de/10011479285
generalizability of field experiments: the internal and external overlap and unconfoundedness conditions. We experimentally varied the …
Persistent link: https://www.econbiz.de/10012244608
generalizability, aim to synthesize the relevant experimental results, and discuss the key methodological considerations in …
Persistent link: https://www.econbiz.de/10014319989