Purpose: The purpose of this study is to examine students' perception of mobile technology adoption for library service apps as a lens to explore the factors affecting mobile learning in higher education. Design/methodology/approach: With the data collected from university students from Hong...

Social networking sites (SNSs) such as Facebook and Twitter are emerging as major communication channels for organizations looking for new ways of customer engagement. Although this new scenario is having a massive impact on consumer behavior and marketing strategies, very little is known about...