Nowadays, many business owners and companies realize that employees have now become one the most important assets of a company; their level of happiness and satisfaction will directly impact their working performance and affect company's overall performance and sustainability. It is crucial for...

Global markets are expanding rapidly. The term global marketing has been in use only since the 1980s. Before that decade, international marketing was the term used most often to describe marketing activities outside one’s domestic market. Global marketing is not just a new label for an old...

Study of the transformation of marketing solutions in the process of internationalization of a company acknowledge that the structure of marketing strategy in international markets is an evolutionary process and companies face a particular choice: to standardize or to adapt strategic marketing...

Cultural factor is recognized as a vital influence to communication as well as the key to success for a business. Cultural awareness helps organizational firm more efficient while behave cross-culturally to the international market. Meanwhile, the global business’s environment has become...

The vital moment for most, if not all marketers, is when the consumers decide on whether or not the particular product or service would be paid for. That indicates whether the intended marketing strategies have been wise, insightful, and effective, or otherwise poorly done and have lost the...

In this fast-paced society, the social network has become one of the major channels for a company to engage with its customers. Social networking provides the platform for organizations to engage and find like-minded consumers. Therefore, social marketing is extremely important for an...

In this fast-moving era, food plays a vital role in the human mankind lives. It was listed the top 5 needs in the Maslow hierarchy chart. As we moves into the 21st century, when the economy is fast blooming; humans are acting faster to keep up to the never-ending trend where time plays an...

In this modern era, it is vital for all retailers to have a set of knowledge to come up with efficient plans in order enhance customers’ purchasing behaviour when comes to handling patrons from all over the world. In this paper, we will talk about the different type of marketing strategies...

During the last decade, the advancement in production and management systems has revolutionized the automobile industry. The industry has witnessed the opening up and growth of several emerging markets. The automotive industry is now facing new and pressing challenges. Globalization,...

As technology is evolving at a very fast pace, some consideration has to take place in order to meet its customers' demands. Companies in technology industries have to be able to cope with the demand of the consumers as they slowly progress at their stage of advancement. In this study, it is...