Antoñanzas Villar, Fernando; Juárez-Castelló, Carmelo; … - In: SERIEs : Journal of the Spanish Economic Association 2 (2011) 1, pp. 75-95
-line extension (an upgrade through innovation) before it faces generic competition. There are two types of physicians: loyal …-loyal ones prescribe taking into account the prices of the drugs. We consider a two-stage game. In the first stage, the incumbent … competition ; pharmaceutical markets ; innovation …