Azhar, Mohd; Hamid, Sheeba; Akhtar, Mohd Junaid; … - In: Journal of tourism, sustainability and well-being 10 (2022) 4, pp. 292-312
The present study unveils the factors affecting the potential behaviour of tourists to visit rural destinations. It also intends to measure the influence of the theory of planned behaviour (TPB) on tourists’ intention to travel to rural destinations, incorporating two additional constructs:...