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This research study aims to examine the association between cognitive destination image (CDI) attributes and tourist satisfaction. Data for the present research work was attained from a sample of tourists at Sisaket Fruit Festival/Thailand. Participants self-managed the questionnaires. A total...
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The present study unveils the factors affecting the potential behaviour of tourists to visit rural destinations. It also intends to measure the influence of the theory of planned behaviour (TPB) on tourists’ intention to travel to rural destinations, incorporating two additional constructs:...
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