To most, opportunity recognition and exploitation are the key activities of entrepreneurship. In their 1989 paper on …

some of the moral and social elements inherent in entrepreneurship, using the basic tenets expoused by Aristotle. By … entrepreneurship and marketing, a virtue perspective offers a particularly appropriate lens.  …

sources. Using longitudinal analysis of annual reports, the paper uncovers interplay essential to entrepreneurship. Hence …

entrepreneurship, but as an augmented process, where both the entrepreneur and the customer are the core actors, co‐creating value …

Purpose – The purpose of this paper is to point at some examples where entrepreneurship theory can influence the … attention to findings within entrepreneurship theory in the future research and education of marketing. Findings – Present … interface between entrepreneurship and marketing can, therefore, create fruitful developments for marketing. Some examples are …

Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of … entrepreneurship to normative macro‐marketing are largely absent. Practical implications – The marketing/entrepreneurship interface … paper integrates literature from a variety of perspectives from marketing and related fields, and maps the marketing/entrepreneurship …

research at the marketing/entrepreneurship interface. Findings – A model is produced that outlines a development of one of the … four perspectives (as an outcome of the Charleston Summit) of research at the marketing/entrepreneurship interface and …

Purpose – The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing. Design … – Together, both entrepreneurship and marketing offer the opportunity to develop unique and tailored solutions to consumers …

Purpose – At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses …, rather than how advertisers market to entrepreneurs. The purpose of this study is to address this gap. Design … entrepreneurs, with particular attention to advertising content for known small business success factors. Findings – This study …

Purpose – The purpose of this paper is to investigate the relationship between entrepreneurship, innovation and quality … significant direct relationship between entrepreneurship, innovation and quality performance. Specifically, the three dimensions … of entrepreneurship namely, risk taking, proactiveness and autonomy are significantly associated with innovation and …