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Purpose: Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to share and access information can affect SMEs’ performance, but there is little research on the link between SMEs’...
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Purpose: This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach: It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data...
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