In this paper, we consider a novel game theory model for the competitive influence maximization problem. We model this problem as a simultaneous non-cooperative game with complete information and rational players, where there are at least two players who are supposed to be out of the network and...

The novelty of our model is to combine models of collective action on networks with models of social learning. Agents are connected according to an undirected graph, the social network, and have the choice between two actions: either to adopt a new behavior or technology or stay with the default...

We provide an overview and synthesis of the literature on how social networks influence behaviors, with a focus on diffusion. We discuss some highlights from the empirical literature on the impact of networks on behaviors and diffusion. We also discuss some of the more prominent models of...