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Transactional Pricing : Optimierung durch kundenindividuelles Preismanagement
Sander, Frauke - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 132-146). 2008
Persistent link: https://www.econbiz.de/10003618347
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Übersicht zu den Fallbeispielen
Janovsky, Jürgen - In: Management-Kompetenz durch Fallstudientechnik : Talente …, (pp. 62-69). 2006
Persistent link: https://www.econbiz.de/10003364304
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Die Entwicklung von Technologiestrategien bei der Med-Tech AG
Janovsky, Jürgen - In: Management-Kompetenz durch Fallstudientechnik : Talente …, (pp. 140-148). 2006
Persistent link: https://www.econbiz.de/10003364333
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Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: Journal of Brand Management 28 (2021) 4, pp. 429-445
The aim of this paper is to examine the impact of sustainability advertising on brand personality, credibility, attitude toward the ad and brand attitude; special attention was given to whether or not environmental and social sustainability advertising have different effects. The results of an...
Persistent link: https://www.econbiz.de/10014501591
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Shopping for a worthy cause : the theory of planned behaviour for vegan personal care products with a special focus on animal welfare
Reeh, Annika; Walter, Nadine; Sander, Frauke; Cleff, Thomas - In: International journal of business environment : IJBE 14 (2023) 4, pp. 488-526
Persistent link: https://www.econbiz.de/10014436291
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Innovationshemmnis Globalisierung : die Globalisierung als Risikofaktor für das Innovationspotenzial des deutschen Mittelstands
Janovsky, Jürgen; Pilarek, David - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 9, pp. 478-483
Persistent link: https://www.econbiz.de/10010440589
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Pain-Point-Driven Innovation Management : Denkanstöße zur Gestaltung von Neuerungsprozessen
Janovsky, Jürgen; Gerlach, Carsten; Müller-Schwemer, … - In: Zeitschrift Führung + Organisation : ZfO 86 (2017) 5, pp. 307-315
Persistent link: https://www.econbiz.de/10011742550
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Fallstudien im Management-Training und in der Personalauswahl
Janovsky, Jürgen; Pilarek, David; Khashabian, Bijan - In: Management-Kompetenz durch Fallstudientechnik : Talente …, (pp. 13-20). 2006
Persistent link: https://www.econbiz.de/10003364288