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Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 301-328). 2010
Persistent link: https://www.econbiz.de/10008771412
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Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda; Padanyi, Paulette - 2008
Persistent link: https://www.econbiz.de/10003717592
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The Sex of the Service Provider: Does it Influence Perceptions of Service Quality?
Fischer, Eileen; Gainer, Brenda; Bristor, Julia - In: Journal of retailing 73 (1997) 3, pp. 361-382
Persistent link: https://www.econbiz.de/10006630003
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Ritual and Relationships: Interpersonal Influences on Shared Consumption
Gainer, Brenda - In: Journal of business research : JBR 32 (1995) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10006742254
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Ritual and relationships: Interpersonal influences on shared consumption
Gainer, Brenda - In: Journal of Business Research 32 (1995) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10005466286
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The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations
Gainer, Brenda; Padanyi, Paulette - In: Journal of Business Research 58 (2005) 6, pp. 854-862
Persistent link: https://www.econbiz.de/10005473744