Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting...

Purpose: This paper aims to provide suggestions for the identification of potential new applications for the existing products and/or technologies. Design/methodology/approach: A nine-step method has been developed for extracting information about a product or technology, processing the...

Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting...