Ariely, Dan (contributor); Bracha, Anat (contributor); … - 2007
prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on … prosocially. Moreover, we show that extrinsic incentives interact with image motivation and are therefore less effective in public … than in private. Together, these results imply that image motivation is crowded out by monetary incentives; which in turn …