Little is known about the underlying mechanisms of behavioral contagion, in particular with respect to differences in contagion of pro- versus anti-social behavior. Our principal contribution is the use of a novel experimental approach that enables us to analyze the contagion of behavior under...

This paper uses a novel experimental design to study the contagion of pro- and anti-social behavior and the role of social proximity among peers. Across systematic variations thereof, we find that anti-social behavior is generally more contagious than pro-social behavior. Surprisingly, we also...

"This book combines best practices and empirical research on social networking and other related technologies, emphasizing creative and innovative implementation across various disciplines"--Provided by publisher.

Social networks are a key factor of success in life, but they are also strongly segmented on gender, ethnicity, and other demographic characteristics (Jackson, 2010). We present novel evidence on an understudied source of homophily: behavioral traits. Behavioral traits are important determinants...