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In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on … scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to … influence consumers' evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna …
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Using a unique dataset of art auctions on eBay, we conduct an empirical analysis of the value of a seller's online … reputation. Several aspects distinguish our work from most existing research. We analyze a heterogeneous panel data consisting of … a large number of observations over a large period of time, including significant variation in reputation across and …
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