In most instances, it can be argued that the resources of a particular area form the basis of its economic development. In the case of the present study, it was found that although the catchment of Lake Fundudzi boasts cultural and natural resources that are regarded as being of significance for...

It is difficult to examine different motivations and segment differentiations in niche markets such as adventure tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure tourism companies towards identifying and developing effective...

Purpose – The purpose of this paper is to present the geocaching online survey – the implications of geocaching to social interaction and tourism as useful for making small segments such as adventure tourists (geocachers) active participants in the development process of creative tourism...

The international tourism options have been enriched due to several factors: new transport technology, more flexible legislation, the globalization process, and political openness regarding some areas dominated by dictatorship regimes. Antarctica is one of the new possibilities for adventure and...

Purpose – This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing. Design/methodology/approach – Quantitative and qualitative research methods have...