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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention

Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501

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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

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Investigating the impact of Facebook advertising features on consumer behaviour

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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility

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COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore

Cho, Heetae; Chiu, Weisheng - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2299-2313

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Eat to the beat : musical incongruity resolution in restaurant advertising

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Advertising value constructs' implication on purchase intention : social media advertising

Karunarathne, E. A. C. P.; Thilini, Weerasinge Asha - In: Management dynamics in the knowledge economy 10 (2022) 3/37, pp. 287-303

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How influencer credibility and advertising disclosure affects purchase intention

Sesar, Vesna; Martinčević, Ivana; Hunjet, Anica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 248-263

In recent years there has been a significant increase in digital advertising through influencers being active on many … influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising … impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and …

Persistent link: https://www.econbiz.de/10014308320

A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity

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Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation

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