Huang, Yu‐An; Phau, Ian; Lin, Chad - In: European Journal of Marketing 44 (2010) 7/8, pp. 909-937
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase. Design/methodology/approach – Survey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult...