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Islamic advertising revisited : implications of Islamic principles in advertising

Jaapar, Nurzahidah Haji; Halim, Anis Husna Abdul; … - In: Eurasian Business and Economics Perspectives : …, (pp. 269-282). 2022

Persistent link: https://www.econbiz.de/10013174371

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Does celebrity image congruence influences brand attitude and purchase intention?

Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177

Persistent link: https://www.econbiz.de/10011875367

"Support your country and buy Chinese brands" : would Chinese consumers buy it?

Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144

Persistent link: https://www.econbiz.de/10012203401

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10012203476

Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention

Dwinita Laksmidewi; Susianto, Harry; Afiff, Adi Zakaria - In: Asian Academy of Management journal : AAMJ 22 (2017) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10011797851

Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention

Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311

Persistent link: https://www.econbiz.de/10010231773

Consumer responses to SMS advertising : antecedents and consequences

Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136

Persistent link: https://www.econbiz.de/10010247649

The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement

Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496

Persistent link: https://www.econbiz.de/10010199557

Impact of celebrity credibility on advertising effectiveness

Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127

' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged … the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …

Persistent link: https://www.econbiz.de/10010260217