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A few more ounces? : preference for regular-size models in advertising

Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50

Persistent link: https://www.econbiz.de/10010248356

A study of the relationship between using Instagram and purchase intention

Amornpashara, Nuttamon; Rompho, Nopadol; … - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 354-370

Persistent link: https://www.econbiz.de/10011536432

An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras

Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369

Persistent link: https://www.econbiz.de/10010406174

The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising

Blasche, Juliana; Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 86-106

Persistent link: https://www.econbiz.de/10011408778

Different impacts of advertising appeals on advertising attitude for high and low involvement products

Akbari, Mahsa - In: Global business review 16 (2015) 3, pp. 478-493

Persistent link: https://www.econbiz.de/10011409302

Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention

Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411

Persistent link: https://www.econbiz.de/10012670670

Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market

Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237

Persistent link: https://www.econbiz.de/10012584512

Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

Persistent link: https://www.econbiz.de/10013256847

Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24

Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...

Persistent link: https://www.econbiz.de/10012665937

The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal … test for the fitness of the proposed model.The fi ndings from the study revealed that two out of four advertising appeals … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …

Persistent link: https://www.econbiz.de/10012666746