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The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk; Ko, Eunju; Woodside, Arch G. - In: Journal of business research : JBR 122 (2021), pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
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Luxury fashion and culture
Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013
Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...
Persistent link: https://www.econbiz.de/10012050438
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Introduction to the Special issue on product development and performance in the global environment : from the special issue editor
Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174
Persistent link: https://www.econbiz.de/10010511327
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Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
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Bridging Asia and the world : global platform for the interface between marketing and management
Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353
Persistent link: https://www.econbiz.de/10012023658
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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845