Every company must have to follow the advertising laws to promote its products. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children. Advertisers of children's television used to appeal to the parents earlier but now they appeal directly to...

HRM is involved in managing the human resources with a focus on expanding customer base that gives profit to the company. The bottom line of the company is the focus of the HRM department as well as the function. Organization performance is better in the companies where there is congruency...

The study builds on the literature already available on financial data of the companies in India. The study tests out the usefulness of the technical analysis in predicting the future market trends. The study takes 15 companies as recommended by the analysts in the smart investor of the business...

Advertising is an important tool of marketing as it helps the business in achieving the competitive advantage by selling its products and overcoming the rivals. Companies spend money on the advertisements in order to make sure that the masses are aware of their products, features and advantages...

Introduction: Its known that the growth in FDI is increasing at the global scenario. Especially in the developing countries the FDI is increased in last two decades. The current study will investigates the effect of the economic indicators on the Foreign Direct Investment in India.Research...

Purpose:The growth of the giant retail stores is increasing rapidly across the globe. In India also the growth of the retail stores is on the higher side. Its look like that with the introduction of these big retail stores the consumer is also shifting from the small karyana stores to the malls....

A client's perception of value isn't based on how much they pay, but on whether their expectations will be met and the benefit they will receive. The online consumer perceives price as an important consideration in buying decisions when assessed against other factors. Effectively utilizing...

The present research paper evaluates the customer perception and expectation from MNP. “Mobile Number Portability” means the facility, which allows a subscriber to retain his mobile telephone number when he moves from one cellular service Provider to another irrespective of the mobile...

Education changed a lot after the introduction of computer and internet. A review of literature relating to this in both Australia and internationally shows that whilst there is a significant body of theoretical and anecdotal literature relating to the benefits of using such technologies there...

CSR provides a number of benefits to society and business. There doesn't exist any universally accepted definition of CSR so it is interchangeably used with corporate citizenship, corporate responsibility, or social action program. We can list the following factors for the rapid growth of CSR....