"Explores the political dynamics of the remarkable transition of organic food from a 'fringe fad' in the 1960s to a multi-billion dollar industry in the 2000s. Taking a multidisciplinary, institutionalist approach that integrates social movement theory, public policy analysis and value chain...

The information asymmetries inherent in credence goods have typically led economists to conclude these markets require well-defined quality standards and third-party verification that producers are meeting those standards. Nonetheless, many producers of credence goods appear to be opting out of...