Christopher, Martin; Lowson, Robert; Peck, Helen - In: International Journal of Retail & Distribution Management 32 (2004) 8, pp. 367-376
Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time‐to‐market, the ability to scale up (or down) quickly and the rapid...