The firm is the central actor for the effectuation of innovation and technological change. The large industrial …

turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it … innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational …

entrepreneurship -- 7. Entrepreneurial leadership -- 8. Analysing innovation -- 9. Creativity and ideation -- 10. Entrepreneurial … required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This … that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is …