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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - 2016
Persistent link: https://www.econbiz.de/10011733997
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael; Irmak, Caglar - In: Journal of marketing research 57 (2020) 4, pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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Cause-related Marketing in Deutschland
Fuljahn, Alexandre - 2008
Persistent link: https://www.econbiz.de/10003633159
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Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective
Das, Neel; Kerr, Anthony H. - In: The journal of applied business research 25 (2009) 2, pp. 69-77
Persistent link: https://www.econbiz.de/10003827599
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Containing Cause-Related Marketing Skepticism : A Comparison across Donation Frame Types
Vlachos, Pavlos A. - 2016
-related marketing (CRM) initiatives and investigates how different types of CRM donation frames influence consumers' perceptions of a … that the in-kind CRM donation frame works best at reducing consumers' causal attributions of companies' self …
Persistent link: https://www.econbiz.de/10013008572
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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The effects of donation amount and ad orientation of cause-related marketing on consumers' response
Zhang, Anran; Xu, Zhengliang; Yu, Xin - In: Nankai business review international 13 (2022) 3, pp. 418-440
Persistent link: https://www.econbiz.de/10013281297
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The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488