ZHANG, LIHONG; BRYDE, DAVID; MEEHAN, JOANNE - In: International Journal of Innovation Management (ijim) 15 (2011) 02, pp. 279-301
Achieving close and on-going co-ordination between the various stakeholders involved in the product design and process development has been a main issue in complex new product development (CoNPD). Challenges arise in balancing product innovation and process optimisation, particularly when...