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POSITIVELY MOTIVATING AUDITORS AND MANAGERS

Codori, Carol A. - In: Managerial Auditing Journal 3 (1988) 2, pp. 21-23

psychologists. The premise is that improved communication positively affects auditor and manager performance. Several theories of …

Persistent link: https://www.econbiz.de/10014929691

Enhancing customer service and organizational learning through qualitative research

Trim, Peter R.J.; Lee, Yang‐Im - In: Qualitative Market Research: An International Journal 7 (2004) 4, pp. 284-292

solutions being found to solve complex problems. Open communication reinforces the decision‐making process and allows mutually …

Persistent link: https://www.econbiz.de/10014987093

Consumers' accounts of perceived risk online and the influence of communication sources

Andrews, Lynda; Boyle, Maree V. - In: Qualitative Market Research: An International Journal 11 (2008) 1, pp. 59-75

their accounts of perceived risk online. Additionally, the study reported in this paper aims to explore how communication … involved online. The findings also identify the influence of mass communication sources on the construction of these accounts …. The study provides insights into whether change agent communication sources, such as marketers or web designers, influence …

Persistent link: https://www.econbiz.de/10014987179

The entrepreneurial marketing mix

Martin, Diane M. - In: Qualitative Market Research: An International Journal 12 (2009) 4, pp. 391-403

). Communication competency is foundational to successful EM. Practical implications – Entrepreneurs are encouraged to assess their … personal situations and identify ways to improve their organizational and interpersonal communication skills and personal …

Persistent link: https://www.econbiz.de/10014987228

Visitor narratives: researching and illuminating actual destination experience

Guthrie, Cathy; Anderson, Alistair - In: Qualitative Market Research: An International Journal 13 (2010) 2, pp. 110-129

Purpose – This paper aims to argue that, while destination benchmarking and visitor surveys seek to measure the visitor experience, they privilege the destination manager or researcher rather than taking the visitor's viewpoint. It seeks to suggest that capturing and analysing visitor stories...

Persistent link: https://www.econbiz.de/10014987240

The Multi‐Sensory Sort (MuSeS)

Cian, Luca; Cervai, Sara - In: Qualitative Market Research: An International Journal 14 (2011) 2, pp. 138-159

Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go beyond rational and emotional dimensions. This paper aims to find and test a new instrument, named “Multi‐Sensory Sort” (MuSeS). Design/methodology/approach – MuSeS,...

Persistent link: https://www.econbiz.de/10014987264

Brand meaning gaps and dynamics: theory, research, and practice

Jane Wilson, Elizabeth; Bengtsson, Anders; Curran, Catharine - In: Qualitative Market Research: An International Journal 17 (2014) 2, pp. 128-150

Purpose – The purpose of this paper is twofold. First, propositions in an existing conceptual framework are empirically explored to note whether and how brand meaning gaps exist for internal and external stakeholders of a focal brand. Second, a typology of brand meaning gaps, characterised by...

Persistent link: https://www.econbiz.de/10014987787

Developing the Flesch reading ease formula for the contemporary accounting communications landscape

Stone, Gerard; Parker, Lee D. - In: Qualitative Research in Accounting & Management 10 (2013) 1, pp. 31-59

integrating the considerable impact of readers' attributes on readability and accounting communication effectiveness … communication elements such as readers' attributes, tables, graphs and headings, to date critiqued as potentially important but left …

Persistent link: https://www.econbiz.de/10014987963

Creditable behaviour? The intra-firm management of trade credit

Boden, Rebecca; Yassia Paul, Salima - In: Qualitative Research in Accounting & Management 11 (2014) 3, pp. 260-275

relate to the importance of three organisational attributes (skills/awareness, communication and structural position of the …

Persistent link: https://www.econbiz.de/10014988168

Post‐acquisition integration: ways of sensemaking in a management team meeting

Rovio‐Johansson, Airi - In: Qualitative Research in Organizations and Management: … 2 (2007) 1, pp. 4-22

Purpose – The aim of this paper is to investigate actors' ways of sensemaking through the use of rhetorical strategies, frames, and categories, in a management team meeting. Design/methodology/approach – The empirical data were generated from a video recorded and transcribed management...

Persistent link: https://www.econbiz.de/10014989075