Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools...

Objective - Women with careers nowadays play an important role in their household income to support breadwinner husbands in easing the financial burden of families. To achieve the role, women are empowered to be independent and not too dependent on others by handing over the duty to generate a...