Date sector is a considerate sector worldwide with an estimated trade value equivalent to about 3.72 billion Saudi Riyals (SR) in 2013. Enhancing marketing efficiency of dates becomes imperative to nations that date sector has a special status in their economies and social heritage such that of...

Saudi Arabia is among the leading nations worldwide in date production and market share. This study aims to quantify date marketing cost structure in Saudi Arabia and to identify factors causing variations among cost items using descriptive statistical analysis, ultimately, enhancing the...