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1. Strategic reputation management : nothing but a myth? -- 2. Political communications management : understanding the context -- 3. The strategic communications management process -- 4. Reviewing political communications management practice -- 5. Communications management in action -- 6....
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Wenn es in London regnet: Ein Vorwort -- "Non, merci beaucoup" – Immer Ärger mit Europa -- „Sie sind ja immer noch da!“ - Der Streit um die Fremden -- Nigel Farage – Volkstribun und paradox -- Sieger und Besiegte – Brexit und kein Ende -- Konstruierte Erinnerung – Wie britisch ist...
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Purpose This paper aims to advocate a revised perspective in historical analysis. The author calls for historians to apply the concept of reputation as interpretive lens in the analysis of historical processes and outcomes. Design/methodology/approach Widely used in management and marketing...
Persistent link: https://www.econbiz.de/10014884991