Yang, Jae Yeon; Paek, Soyon; Kim, Taegoo (Terry); Lee, … - In: International Journal of Contemporary Hospitality Management 27 (2015) 8, pp. 1881-1904
Purpose – The purpose of this study is to explore the effect of tourists’ needs for healing experience (NHE) on behavioral intentions for transformation (BIT) with healing involvement (HI) as a mediator. Using the two sub-constructs of BIT in the tourism industry (i.e. selection of healing...