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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
McPherson, Mark
;
Dukeshire, Steven
;
Wang-Pruski, Gefu
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10009573210
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Identity and difference : re-thinking UK South Asian entrepreneurship
McPherson, Mark
- In:
Journal of enterprising communities : people and places …
11
(
2017
)
5
,
pp. 564-589
Persistent link: https://www.econbiz.de/10011811535
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3
Business practices within South Asian family and non-family firms : a comparative study
McPherson, Mark
- In:
International journal of entrepreneurial behaviour & …
16
(
2010
)
5
,
pp. 389-413
Persistent link: https://www.econbiz.de/10008738357
Saved in:
4
Think non-ethnic, but act ethnic : perspectives from South Asian entrepreneurs
McPherson, Mark
- In:
Journal of entrepreneurship, management and innovation …
15
(
2019
)
2
,
pp. 117-152
Persistent link: https://www.econbiz.de/10012265716
Saved in:
5
An outsider’s inside view of ethnic entrepreneurship
McPherson, Mark
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 63-89
Persistent link: https://www.econbiz.de/10011598701
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China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
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Sustainable branding in healthcare within Generation Z in a developing economy
Vellore-Nagarajan, Durga
;
Priporas, Constantinos-Vasilios
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 324-343)
.
2021
Persistent link: https://www.econbiz.de/10012546446
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8
Brand repositioning of Egypt's muslim brotherhood : do you see what I see, views from the female electorate?
McPherson, Mark
;
Ismail, Monia Mohsen
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 261-295
Persistent link: https://www.econbiz.de/10012257423
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9
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
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10
Satisfaction/dissatisfaction and choice tactic refinement for potatoes
MacPherson, Mark
;
Dukeshire, Steven
;
Wang-Pruski, Gefu
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10010003219
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