Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai Business Review International 1 (2010) 1, pp. 39-58
Purpose – The purpose of this paper is to explore how differently Chinese consumers, located in different regions, perceive country image. Design/methodology/approach – In total, 1,257 consumers from Beijing, Shanghai, Qingdao, Shenyang, and Wuhan are surveyed. Findings – The results...