Damacena, Claudio; Schmidt, Serje; Gauze, Ioná Plein Bolzan - In: Management Research Review 41 (2018) 12, pp. 1395-1410
Purpose: This study aims to analyze the context of experience within a service ecosystem to understand how the different actors at a specific event, namely, a wedding, interact and contribute to co-create value. Design/methodology/approach: A case study was used as a research strategy. Content...