"This book explores globalization from a tourism and hospitality context. It also evaluates whether globalization is a new form of colonization or a new form of economic cooperation between third world and developed countries"--

"This book explores globalization from a tourism and hospitality context. It also evaluates whether globalization is a new form of colonization or a new form of economic cooperation between third world and developed countries"--

"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal...

"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and...

"The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining &...