Masrianto, Agus; Hartoyo, Hartoyo; Hubeis, Aida Vitayala S. - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-18
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of …'s digital marketing capability. DMUI is made up of three components: the innovation ecosystem readiness, the adoption of digital … marketing technology, and the company's digital transformation. Based on data from 217 companies in Indonesia, the results show …